NFL-Giants: NY Giants football news

Money & Mannings

This interesting article about how the Manning name equals endorsement money talks about the difference between Eli in NY and Peyton in Indy:

To illustrate the difference between markets, Peyton hasn't signed a radio or TV deal in Indianapolis because the offers have not been substantial enough to justify the time investment. Eli already has a "six-figure" offer from WEPN-AM radio in New York City that requires him only to conduct a weekly 10-minute phone interview on Mondays during the season.

However, they won't go for the big bucks right away:

"In that first year, the inclination is to go out and get all these endorsement deals, but that's really setting up something bad," Archie said. "The first year is going to be a struggle. In Eli's case, he has a couple of arrangements in Mississippi, and that's fine. But for him to jump out now and accept a bunch of deals in New York, that's not very smart. It's better to let those relationships develop. We want him to become a veteran before he jumps out there. That's what we did with Peyton, and it worked well."

Posted by James Trotta at July 12, 2004 8:28 PM